Watt James: Business for Punks : Break All the Rules - the BrewDog Way
Doporučená cena: 349,- Kč
Naše cena: 297,- Kč
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Autor: Watt James
Druh vazby: Knihy - paperback
Počet stran: 256
Rozměr: 0 x 0 mm
Vydáno: 2016-11-24
Stav: Skladem v externím skladu
Datum odeslání: Do týdne
EAN: 9780241290118
Nakladatelství: The Book Service Ltd (Penguin)
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START A REVOLUTION NOT A BUSINESSDon't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
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Watt James: Punkové podnikání - Proti všem pravidlům